Event Planning

How to Build a Post-Event Marketing Plan

How to Build a Post-Event Marketing Plan

When it comes to marketing events, most organizations put their attention into the pre-event marketing phase.  This is the time when there is the most pressure to generate ticket sales or other registrations, sponsorships, and partnerships.  Building hype in the lead up to the event is an obvious approach to marketing an event, yet the…

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The #1 Rule to Maximize Your Fundraiser

number one rule to maximize your fundraiser

When you’re planning a fundraiser, you want to get the most you can out of  your efforts.  Whether you are running a live event or an online event, you are probably spending significant resources on the planning, including staff time, logistical and vendor expenses, and promotional costs.  Yet, all of this will be worthwhile when…

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Event Sponsorship: Finding Win-Win Relationships

event sponsorship

If you run an event for your business, chances are that you are looking for sponsors to help offset costs or create more reach.  Ultimately, the best event sponsorship collaborations stem from two businesses having aligned markets and interests.  Although the strongest event sponsorship opportunities can take time to develop, there are steps you can…

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How to Develop Your Event Budget

When it comes to marketing your business, event marketing can be one of the highest-impact options.  Events are a great backdrop for brand exposure, experiential marketing, and generating word of mouth.  However, to get the most out of them, you need to plan accordingly.  One critical area of planning that you want to do early…

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Race Day: What To Do On The Day Of The Event

You’ve organized and agonized, you’ve planned and pondered. After weeks and months of getting ready for your event, the big day is finally here: race day! Ideally, your staff and volunteers will show up on time and do the jobs they’re scheduled to do. But where does that leave you? As the person in charge,…

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Good Registration Means a Great Race

Once you’ve got your marathon planned, the next step is getting runners registered in a straightforward and stress-free manner. You want to collect some relevant information, and they want a simple process that doesn’t induce frustration. The good news is that with a well-thought-out registration procedure, everyone can get exactly what they want. Here are…

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How to Make Your Race More Family Friendly

Many parents find that running is their ideal form of exercise. They don’t need to go to a gym, they are able to stay in shape, and they can have a brief span of alone time to get outside, listen to music, and clear their heads. However, even though they’re physically capable, many parents won’t…

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1 Mile, 5k, 10k, or Marathon? How to Choose Your Type of Race

There are so many things to think about when you’re planning your race: the date, the location, all the logistics, and of course, the distance. Will you host a 5k? It’s a popular distance with both serious and casual runners. Or will you challenge your participants with a longer course: a 10k, a half marathon,…

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Finding Sponsors for Your 5k, 10k, & Marathon

Successful marathons, half marathons, and even 10ks and 5ks rely on the help of generous sponsors to be both financially viable and appealing to participants. Solid sponsorship can help you bring in the funds you need to make your race go smoothly, and it can also help you keep your participants’ registration fees to a…

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Dear Weather, you are invited. Sincerely, Event Planner

You and your crew are rushing around putting the final touches on The Perfect Outdoor Event. And then… The weather shows up. Without an invitation. What do you do? The short answer is that your planning thoroughly prepared you for this contingency. If you are in the planning stages right now, we’ll go over 10…

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10 Tips for Planning Your Marathon

10 Tips for Planning Your Marathon A marathon isn’t just a race — it’s a major event for the participating runners, the host region, and all of the nearby businesses. For everything to go smoothly on the day of the big run, a lot of planning needs to happen beforehand. Here are ten things to…

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6 Ideas for Finding Volunteers for Your Race

6 Ideas for Finding Volunteers for Your Race A great race depends on the hard work of many volunteers. A troop of dedicated and energetic helpers can help a run go off without a hitch and without anyone feeling too exhausted when it’s all done. However, too few volunteers can mean scrambling and confusion on…

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10 Tips for Choosing the Date and Location for your Run

Choosing a date and location for your Walk, Marathon, Half-Marathon, 10K, or 5K is an important first planning step.  The date and location can make or break the success of your run.  Here are 10 tips for helping you choose the best date and location for your event: Choose a date that is at least…

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Are you the Banner Guard at Every Event?

For years I put on events and it was my job to “guard the banners” to ensure that they weren’t stolen.  While everyone enjoyed themselves, I diligently kept my eyes on the expensive vinyl banners.  Then I stored them carefully so they could be reused…until the next event where I, The Banner Guard, appeared again.  I also…

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Event Planning 101

Banners on a Roll® in use at a recent event. A good chunk of successful event planning involves trying new ideas to appeal to your audience. But whether you’re an event planning novice or a seasoned pro, it also helps to get “back to basics” once in a while. Here are five essential event planning…

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37 Examples Of Using QR Codes

It doesn’t get much easier than this.  We’ve taught you what QR Codes are and how they can benefit your business, now we want to give you some ideas how to use QR Codes and what kinds of products they can be printed on.  Feel free to contact us and discuss your creative ideas. View…

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How QR Codes Can Benefit Your Business

If you’re striving to find that next new idea for your business to catch your customer’s eye, take a look at the presentation below to learn how QR Codes can benefit your business. /

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