Fundraising

4 Ways to Attract Runners to Your Race

attract runners to your race

One of the toughest challenges of organizing a race is being able to attract runners.  Most large cities have multiple running events each week, so being able to set yours apart is the key to holding a successful event.  So, how do you grow your registrant list?  Today, we’re going to share 4 ways to…

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The #1 Rule to Maximize Your Fundraiser

number one rule to maximize your fundraiser

When you’re planning a fundraiser, you want to get the most you can out of  your efforts.  Whether you are running a live event or an online event, you are probably spending significant resources on the planning, including staff time, logistical and vendor expenses, and promotional costs.  Yet, all of this will be worthwhile when…

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How to Develop Your Event Budget

When it comes to marketing your business, event marketing can be one of the highest-impact options.  Events are a great backdrop for brand exposure, experiential marketing, and generating word of mouth.  However, to get the most out of them, you need to plan accordingly.  One critical area of planning that you want to do early…

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Nonprofit Fundraising

Nonprofit fundraising can always be unpredictable.  Last year the ALS Ice Bucket Challenge raised millions of dollars and was trending on social media for months. No one saw it coming and how it would impact the way we look at fundraising today. Here are some predictions of the fundraising trends for nonprofits in 2015 and…

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Nonprofit Event Planning Lessons We Can Learn from Public Colleges

We all know that most state legislatures are making drastic cuts to their budgets. One of the main areas of cut backs is to higher education, and, as a result, public colleges and universities are turning to their alumni for support. This is a new experience for many public institutions. While academic programs and instructors…

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Public Colleges are Reaching Out to Alumni

We all know that most state legislatures are making drastic cuts to their budgets. One of the main areas of cut backs is to higher education, and, as a result, public colleges and universities are turning to their alumni for support. This is a new experience for many public institutions; however, private colleges and universities…

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The Secret To Effective Event Branding

In my previous life, I was a non-profit fundraiser, who was in charge of community events. The only banner signage available then was conventional, vinyl banners, which, as you know, are quite costly. At each event I was the “banner guard.” Not only did I ensure that the event ran smoothly, but also I made…

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How to Spend Marketing Dollars Wisely During Tight Times

Even though the economy is improving slowly, consumer spending is down and many companies are still struggling to deliver the profits that they achieved in the past few years. As a marketing/promotion person, where does that leave you? Your boss expects your company’s visibility in the community to increase in order to prevent declining profits,…

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